A tip for a job well done
To help Tippy with the agile development of their products, we developed a design system.
But what makes an effective design system? A logo, typeface with a character, set of colors, a distinctive layout where all those things come to life and communicate brands' values.
In order to bridge the gap between product and marketing, we had to redefine some of the brand's visual components, such as typography, colors, iconography, illustrations, etc...
Creative & Art Direction
The Tippy app is probably where users will be in closest contact with the brand. In this integral part of the service, we tested out different directions, each communicating in their own way.
and the rest of the Tippy Team.