Simplify to Clarify
t2 is a young Telco provider from Slovenia. We recognized it as a brand with huge potential to disrupt the market against the bigger and foreign Telco brands. In a fast-changing communication landscape, we wanted to create an agile brand while communicating their offers with clarity and drive them across different digital touchpoints. Our team took t2 services for a ride, analyse pain points, and tried to find new unexpected opportunities.
Creative & Art Direction
Two orange connecting bubbles were recognized as a strong t2 brand asset and it made sense to build on top of that. A pinch of swiss typography and layouting provided a much need consistency. We expanded the colour palette, provided hiearchy for packages while still keeping them in the same brand world.
We found new opportunities for building brand presence and emotional connective on various touchpoints. Enhancing t2 experience through welcome packages, digital channels and even interiors. Brand refresh made the brand feel mature and playful at the same time. With that being said we felt safe to tap into areas of iOTand Smarthome.