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Shopping made easy

Credits:
Mantik for Spar

Creative tasks:
Concept
Creative & Art Direction
Brand Strategy
Brand Naming
Brand Identity
Product design

Imagine a shopping guide that locates all the products in a supermarket and at the same time offers a huge amount of recipes with just one simple scan of a barcode. Our team put their heads together to enhance and make the shopping experience joyful for Spar Switzerland. Not only that we did intensive user research, journeys, ux but we also took care of coherent brand experience of the app.  

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We wanted to make sure that the look and feel enhances the brand of Spar but still explores the visually appealing side of cooking the dishes.

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Shopping in big supermarket has never been easier, if you are using the right app. Just add products to your shopping list and instantly find them in the right physical location. And for Spar, the app brought a whole new channel of pushing sales when a customer approached a certain area in the shop. They could offer bundles, different products and even track the traffic through the store which could essentially impact the interior of the stores and the layouts of shelves. 

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