Smart Medik Ltd.
Medical records on the go
We created a brand identity and cohesive brand communication for a company that pushes the limits of healthcare, using the state of the art technology. In our client's words: SmartMedik is building an end-to-end platform for various ML-based models - including, but not limited to smart blood analytics, urine test, and CT scan analytics - those help doctors in providing a medical diagnosis.
Creative & Art Direction
The logo characterises the letter M and a fluid form of DNA. To provide a pinch of tech look and feel it has companion in a non-linear grotesque font, which gives a straightforward appearance that fits perfectly to the logo.
Illustration serves a distinguishing brand asset. It helps visualise the complex processes of blockchain or AI technology along with a proposed photography style that provided the visual cue necessary to represent a different approach to healthcare.